Over the last several years, car dealers have worked hard to improve their customers service. The industry has changed because everybody has a stronger potential voice, so giving them an excellent experience has been a major focus for dealers.
An area that could use improvement based upon what…
Amy has just graduated from college and she is looking to buy a pre-owned BMW but, she has no idea which model or where she should go to purchase it. She posts on her Facebook page that she is looking for a car and asks her friends if they know which she should buy and from where. Her friend Mike comments;…
Return on investment. It should be one of the deciding factors for dealers when choosing between different solutions for their marketing. In many cases, it’s the only factor.
In the website chat world, ROI is often calculated as the cost per qualified lead and rightfully so. However, unlike other…
It's a question that comes up around half the time. When I'm consulting with dealers, some of them want to know about the things that I work on from the vendor side such as content, search, and social. Others want me to invoke my past dealership experience and apply what I've learned in the digital…
We've all heard that content is king. If you're reading…
This is the type of article that probably doesn't…
One of the best lessons I learned with I was…
There has always been an intangible return on investment with…
As mentioned in CBT News in May of this year: “Consumers are 90 percent more likely to…
