There's one type of return on investment that most car dealers seem to be focused on. There's another form that seems to be totally missed. In this growth market, ask yourself one question: "Why not both?"
The part that is really starting to hit home and become a bigger priority in the…
We've had some discussions internally about the idea that dealers should have social media coverage 7-days per week. It has been our opinion since the beginning that social media doesn't sleep. It doesn't take weekends off. Is this a necessity in the automotive industry?
Posting on the…
When you talk to most dealers and vendors about content, the standard strategy revolves around cars, inventory, and organic search rankings. This is a strategy that misses so many levels of true content marketing that one article can't do it justice. Here, we'll just focus on the story aspect of content…
Over the last several years, car dealers have worked hard to improve their customers service. The industry has changed because everybody has a stronger potential voice, so giving them an excellent experience has been a major focus for dealers.
An area that could use improvement based upon what…
We've all heard that content is king. If you're reading…
This is the type of article that probably doesn't…
One of the best lessons I learned with I was…
There has always been an intangible return on investment with…
Today, one can walk into a Chevrolet dealership and order up a supercharged Camaro ZL1 that not…
If Acura’s changes had been entirely aesthetic, it would have been left with a pretty…
