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Why the Agency Model Still Works (and why it doesn't)

There was a promise in the automotive industry decades ago that revolved around expertise. Ad agencies rose to bring mid-level revenue companies like car dealers similar services that only the elite companies once had access to such as television, radio, and television bulk buys. The digital age changed this…

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Mike Maggs commented on Jeff Sterns's blog post Our Love of Texting is Powering Dealer Chat
"You are definitely not alone when preferring text to communicate.  We believe most customers prefer…"
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Dealer Bar via Facebook

To paraphrase Ronald Reagan, "Mr. Chat Provider - tear down this wall."…

Dealer Bar posted a blog post
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There was a promise in the automotive industry decades ago that revolved around expertise. Ad agenc…
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Customer loyalty is hard to come by these days. Those of us who have been selling cars for long eno…
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When we first formed Dealer Authority, our goal was to offer the highest possible level of products…
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There has always been an intangible return on investment with social media and for the last few yea…
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