Automotive Best Practices

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If you're like most general managers, sales managers, eCommerce directors, and internet managers at car dealerships, you have no shortage of reports to go over on a regular basis. Vendors are sending reports. The OEMs are sending reports. The district is sending reports. Sometimes they say the…

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One of the things that I hear regularly from dealers is that their real need is to drive more traffic to their website. They feel that if they get more traffic, they'll sell more cars, and they're mostly right. Getting more shoppers in front of your inventory is extremely important, but don't let…

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