Automotive Best Practices

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Why the Agency Model Still Works (and why it doesn't)

There was a promise in the automotive industry decades ago that revolved around expertise. Ad agencies rose to bring mid-level revenue companies like car dealers similar services that only the elite companies once had access to such as television, radio, and television bulk buys. The digital age changed this…

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Best Practice Articles

How to Pay for Good Website Traffic

There are dozens of ways that dealers can pay for traffic to visit their websites, but only a few ways to get good traffic that can actually convert or come in and buy a car. Knowing the difference between the two is one of the keys to success in an increasingly competitive automotive…

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KNOW Where to Advertise with Geo-Coding

Have you ever dealt with a PPC company that asks you a few questions up front and then goes on for months, even years without gathering more data from you? Have you ever wondered how they can know what and where to advertise for you if they aren't collecting data? If you've never wondered about either of these things, you're doing just fine. Nothing to see…

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Controlling Vehicle Pricing

We're big fans of the concept of using market data to guide your advertising. It makes sense to know where the buyers are, what they're buying, and how much they're paying in order to make educated decisions about how to spend your money.

On the other hand, we're not as big of fans to the concept of pricing automation using tools that dive into the market prices.…

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Customers for Every Department

Customer loyalty is hard to come by these days. Those of us who have been selling cars for long enough remember a time when the majority of customers would work with a single dealership for a long time, perhaps even their whole lives. Those days are behind us to some extent thanks to the internet,…

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Jon Lamb posted a blog post
There was a promise in the automotive industry decades ago that revolved around expertise. Ad agenc…
7 hours ago
Dealer Bar posted blog posts
20 hours ago
Dealer Bar was featured
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Dealer Bar is now a member of Dealer Bar
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JD Rucker posted a blog post
Customer loyalty is hard to come by these days. Those of us who have been selling cars for long eno…
20 hours ago
Tyson Madliger posted a blog post
When we first formed Dealer Authority, our goal was to offer the highest possible level of products…
22 hours ago
JD Rucker published an article
There has always been an intangible return on investment with social media and for the last few yea…
23 hours ago
Peter Martin posted a blog post
It's been over a decade since we started helping dealers with email marketing and the changes have…
yesterday
Peter Martin is now a member of Dealer Bar
yesterday
Dealer Bar via Facebook

Dealers are not stuck with the convoluted mess that often controls the various aspects of their…

Dealer Bar via Facebook

1963 Chevy Corvette with the classic split-rear…

Jeff Sterns posted a blog post
Dealer website chat is nothing new. It's been on most dealer websites for a long time, long enough…
yesterday
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