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21st Century Word of Mouth

Amy has just graduated from college and she is looking to buy a pre-owned BMW but, she has no idea which model or where she should go to purchase it. She posts on her Facebook page that she is looking for a car and asks her friends if they know which she should buy and from where. Her friend Mike comments;…

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Return on investment. It should be one of the deciding factors for dealers when choosing between different solutions for their marketing. In many cases, it’s the only factor.

In the website chat world, ROI is often calculated as the cost per qualified lead and rightfully so. However, unlike other…

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5 Things I would Do if I Owned a Dealership

It's a question that comes up around half the time. When I'm consulting with dealers, some of them want to know about the things that I work on from the vendor side such as content, search, and social. Others want me to invoke my past dealership experience and apply what I've learned in the digital…

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Dealer Bar posted a blog post
The move towards improving technology in automotive once resided in Tokyo, Detroit, and Stuttgart.…
18 hours ago
Dealer Bar via Facebook

1960s McLaren Formula 2 car at Limerock Park, CT

Greg Loebach is now a member of Dealer Bar
Sunday
Rick Carlson updated their profile photo
Jan 21
Rick Carlson is now a member of Dealer Bar
Jan 21
Dealer Bar via Facebook

As mentioned in CBT News in May of this year: “Consumers are 90 percent more likely to…

JD Rucker published an article
We've all heard that content is king. If you're reading this, chances are you've heard it a thousan…
Jan 19
Dave Immel is now a member of Dealer Bar
Jan 18
Jon Stewart commented on Erika Simms's blog post Chat Should Focus on Leads but Don’t Forget Customer Service
"Amen!!! I see deslers paying thoudands to be on Facebook. I go on Facebook to laugh and flirt with…"
Jan 18
Jon Stewart is now a member of Dealer Bar
Jan 18
Jeff Sterns posted a blog post
Over the last several years, car dealers have worked hard to improve their customers service. The i…
Jan 18
Steve Santospago posted a blog post
Amy has just graduated from college and she is looking to buy a pre-owned BMW but, she has no idea…
Jan 17
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