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One of the things that I hear regularly from dealers is that their real need is to drive more traffic to their website. They feel that if they get more traffic, they'll sell more cars, and they're mostly right. Getting more shoppers in front of your inventory is extremely important, but don't let…

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Han Solo got the glory. He got the attention. He even got the Princess. He couldn't have done any of these things without Chewbacca. Chewie was the ultimate sidekick with the muscle, skills, and loyalty that made his friend shine.

The same thing can be said about "dark posts" on Facebook.…

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Pricing strategy is one of the most important aspects that a dealer has at their disposal. I've see…
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There are other ways to do it and I'm not a traffic driving expert, but I've worked…

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