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What Happened to Calling them 'Customers'?

There was a time not too long ago when dealers could have a reasonable expectation that the people that buy cars from them would also be likely to have their car serviced at the dealership as well. Today, we're seeing less and less cross-department loyalty. It's as if the relationship has been…

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Stop Wasting YOUR Time with Chat

Take a look at the picture above. That's what your sales team should be doing right now - selling a car. If you are having anyone on the sales team fielding chats from your website, they're not doing what they're truly trained to do and their not delivering a proper return as a result.

That's why…

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Dealer Bar via Facebook

Rather than buying leads, dealers can do themselves and their customers a favor by sending the…

Dealer Bar via Facebook

Should we be looking at it all as one holistic form of messaging?…

Dealer Bar via Facebook

In this #infographic from our friends at String Automotive, they take a close look at mobile…

Dealer Bar via Facebook

Many ads on social media run for three days, so if you're planning on promoting a weekend…

Dealer Bar via Facebook

1955 Volkswagen Bus with a Porsche inline-4 engine and bug-eye headlamps, Gifu, Japan

Dealer Bar via Facebook

To succeed at social media marketing, businesses and marketers must embrace the right strategies…

Dealer Bar via Facebook

The folks at CarChat24 put this blog post together that advocates managed chat services. Do you…

Dealer Bar via Facebook

We #wholeheartedly believe that this is the case. Hattip to DealerOn.…

Dealer Bar via Facebook

1956 GMC Half Ton Pickup

Dealer Bar via Facebook

This post from Lotvantage really hits home as a reminder to pay attention to your…

Dealer Bar via Facebook

Know your data. Understand your customers.…

Dealer Bar via Facebook

If there's one piece of advice that I like to give dealers handling their own social media,…

Dealer Bar via Facebook

Lotus Esprit Turbo model 1980

Dealer Bar via Facebook

This is so effective that it's a bandwagon waiting to happen. Don't wait until…

Dealer Bar via Facebook

Dealer Bar via Facebook

Makes sense to us.…

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