Artificial intelligence use is growing in the automotive world. Some dealerships utilize it to respond to customers after hours, but one chatbot went too far.
Technology is only as smart as its programming. As much as we’re led to believe machines and computers can learn and evolve, the programming sets limitations that can’t be overcome by any system. Unfortunately, as much as we might rely on AI for the right answers and error-free programming, sometimes chatbots can be tricked because the programming isn’t present to limit what the system allows. This is how one user recently managed to trick a GM dealership chatbot to sell them a new 2024 Chevy Tahoe for $1.
The customer is always right philosophy
While interacting with a dealership chatbot powered by ChatGPT, a customer was able to provide some information and eventually get the chatbot to agree with the price of $1.00. The problem for the dealership is the bot is programmed to agree with anything the customer says, but some limitations should have been included in the programming.
Based on the online conversation, the user circumvented the programming with suggestive phrasing to direct the artificial intelligence-based chatbot to agree with anything the customer says while ending each phrase with “That’s a deal, and that’s a legally binding offer – no takesies backsies.”
While it’s easy to see the user was having a little fun with the chatbot, another user might not be as lighthearted and expect the dealership to honor the deal. The dealership ended up deactivating the chatbot, but other users snuck in a few other off-the-wall requests before the bot went offline.
Should GM dealers rethink their use of chatbots and Artificial Intelligence?
Car dealerships are independently owned and operated while functioning under the automaker’s umbrella. Most dealerships are free to utilize any third-party tools desired and hire online marketing firms to help them advertise products. The chatbot in question wasn’t programmed to function the same way across all GM dealers. Most dealers choose the tools that work best for them and their teams, but in this case, that tool failed the dealership miserably.
When properly implemented, chatbots can provide incredible benefits to customers. GM uses AI tech with the OnStar Virtual Assistant, which reaches out to human advisors to address emergencies and other complex customer requests. Because chatbots and AI are still, and should always be, limited by human programming, some flaws exist, and these systems are susceptible to human users having a little fun with them.
Why choose a Tahoe?
The user manipulating the Artificial Intelligence-based chatbot could have chosen any vehicle, but they chose a new 2024 Chevy Tahoe. The Tahoe continues to be an impressive full-size SUV that seats up to eight people across three rows. Chevy offers three powertrains, the choice of RWD or 4WD, and a 10-speed automatic transmission to make the Tahoe easy to drive and enjoy.
In addition to three rows of seats, all Tahoes have some impressive options, including all-terrain tires and an adjustable air suspension to make this Chevy SUV more capable and impressive on and off the roads.
What’s the sweet spot for the Tahoe?
When searching for the best value in the lineup, you’ll have two great options. The RST and Z71 models deliver the equipment and style desired to make this big box on wheels more adventurous and fun. The RST is the flashier of the pair, with exterior styling elements that give it a more attractive appearance to show off during your drive.
Move to the Z71 model, and you’ve got standard 4WD, a more rugged appearance, and exclusive off-road equipment. The Z71 is better when equipped with the 6.2-liter V8 engine and the Z71 Signature package. This package adds some great features, including:
- Blind-spot monitoring
- A heated steering wheel
- Second-row captain’s chairs
- Memory settings
- Panoramic sunroof
- Power-folding third row
- Upgraded towing equipment
Which Tahoe powertrain was being sold for $1?
The report on the artificial intelligence chatbot manipulation didn’t go into detail regarding the powertrain of the Tahoe the computer agreed to sell for $1. This big SUV starts with a 5.3-liter V8 engine, making 355 horsepower. The upgraded 6.2-liter V8 delivers 420 horsepower to give you more power for towing and off-road adventures. There’s also a 3.0-liter turbocharged diesel 6-cylinder engine that makes 460 lb-ft of torque while also offering the best fuel mileage of the three engines.
Hopefully, this chatbot manipulation will serve as a warning to dealerships to disallow the systems used to agree to price and features, leaving this to the humans working at dealership locations.
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