The rise of online reviews has a lot of dealers focused more on customer service than ever before. It may sound self-serving, but here's the thing. Whatever it takes to get any business to pay more attention to their customers should be considered a good thing. Who cares if it's supposed to help with sale? In the car business, it's not just a possibility that good customer service helps increase sales. It's pretty much guaranteed.
AutoSuccess Magazine posted a blog post by Callbright's Jordan Bentley that explains five ways customer service actually helps boost sales:
Your employees should be providing top-notch customer service whether a customer is spending $50,000 for a new car or $50 for an oil change. A high level of customer satisfaction in the sales department will reap benefits in the service department, with customers returning twice a year for routine maintenance. And remember that people don't drive the same vehicle forever — eventually they'll enter the market as buyers again. With good experiences in both the sales and service departments, the customer is much more likely to return to your lot for their next vehicle.