Around the Web

AutoNation Drops TrueCar

Clash of the Titans wasn't a very good movie originally and it got even worse when it was remade. Had they gone with this storyline instead of Greek mythology, they may have gotten a better response. It's the big boys in nationwide dealership retail versus the rising juggernaut in consumer price beating as AutoNation starts the war with TrueCar by cancelling the service. Of course, if you listen to TrueCar's story, you'll find that they were the ones who did the cancelling over data-sharing compliance.

It doesn't really matter who did what. The relationship is over and it's going to get ugly from here. TrueCar has been facing heat from dealers across the nation over their business practices while consumer advocacy groups have been heralding their service. Will AutoNation lose out on the 3% of their business that TrueCar was supplying or will a focus on internal marketing make up the difference? We will see. Here's what Automotive News had to say about it.

AutoNation, the country’s largest new-car retailer, informed TrueCar executives Thursday that its dealerships would stop using the Internet vehicle shopping service at the end of July. Today, 226 of AutoNation’s 240 U.S. dealerships use TrueCar’s services.

Email me when people comment –

You need to be a member of Dealer Bar to add comments!

Join Dealer Bar

JD Rucker posted a blog post
"The other sites just have too much spam."
That was the complaint that we received most often when discussing with dealers and other vendors about the variety of sites out there that serve the automotive industry. One would have to sift through sale…
Feb 11
John Newber updated their profile
Jan 22
Brad Miller is now a member of Dealer Bar
Nov 10, 2016
Pete Gallego is now a member of Dealer Bar
Oct 28, 2016
Dianne Saunders is now a member of Dealer Bar
Oct 17, 2016
John Newber is now a member of Dealer Bar
Aug 30, 2016
Simon Leggett updated their profile photo
Aug 19, 2016
Simon Leggett posted a blog post
A number of traffic accidents are associated with distracted driving. This includes the use of mobiles which results in severe injuries or even loss of life.The continuous pings on our phones happen to distract us. You feel the urge to attend that m…
Aug 19, 2016
Simon Leggett and Amit joined Dealer Bar
Aug 8, 2016
Dealer Bar via Facebook

The job of mining was always filled with the challenge of transporting the mineral yield down the mountain. In spite of the mineral richness of the Bradshaw Mountains, Crown King and other surrounding mines didn’t exactly pan out in terms…

Larisa Bedgood commented on Tyson Madliger's blog post What is ROI to You?
"Agreed - tracking the ROI of marketing campaigns can be a tricky subject. Especially when it is hard to trace blog posts and social media marketing to conversions then to sales. Prospects can hear about your company through a post then call-in, whic…"
May 5, 2016
Larisa Bedgood updated their profile
May 5, 2016
More…