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The short answer to the question is, "yes, yes it does." The longer answer comes in the blog post link below, but let's dive in a little from our perspective. There are certain things that separate out different chat providers. Many of these things are cosmetic and often come down to dealer preference (though some would say that the psychology behind the choices makes a difference). Other things are strategic such as the difference between scripted chat responses and manual input of replies. The real difference can be seen in the ROI; does a certain type of chat produce better results than others?

In the article by CarChat24, they explore the various things that make different chat providers and services stand out while others are simply there to check off a box:

As more and more dealers embrace chat as an essential part of their websites, there are those who believe that all chat providers are the same. They believe that the software all works the same way, the interfaces are pretty much universal, and the companies themselves have the same basic philosophies. This is very far from the truth. Let’s take a look at some of the things that are differentiators between CarChat24 and many of the alternatives.

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