Around the Web

How Do You Connect with GenY?

For years, they weren't taken very seriously. The "millennials" have been the generation that doesn't buy cars, doesn't have money, and doesn't really want to participate. That's been the stigma. Today, it simply isn't like that.

Today, members of the infamous "Generation Y" are buying cars and dealers that want to be successful need to get their stuff together. In this article on ADM, Jillian Overmyer gives dealers some tips to help them:

Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to differ. We are interested in cars. But when it comes to buying one our interest level withers. The immediate scapegoat for this behavior is high cost, but new studies refute this claim. J.D Power studies have shown that Gen Y buyers have increased in market share at the greatest rate among all new-vehicle buyers.

Read more on ADM.

Email me when people comment –

You need to be a member of Dealer Bar to add comments!

Join Dealer Bar

JD Rucker and Christy are now friends
12 hours ago
Dealer Bar via Facebook

...let’s take a look at some of the changes that did take place for Ram in 2017 and highlight them for you.

Ram is Experiencing the Calm Before the Storm - eCar Brief

ecarbrief.com

For…

Christy and Christy are now friends
Jun 25
Dealer Bar via Facebook

Is Porsche Being Stingy? http://wp.me/p5voRH-lv

Timeline Photos

Thomas Ieracitano updated their profile photo
Jun 7
Thomas Ieracitano liked JD Rucker's photo
Jun 7
Thomas Ieracitano updated their profile
Jun 6
Thomas Ieracitano and Christye are now friends
Jun 6
scott frandrup and Christy are now friends
Jun 6
Christy is now a member of Dealer Bar
Jun 6
Christye, Regan and Christy joined Dealer Bar
Jun 6
Nick kljajic is now a member of Dealer Bar
May 4
More…