Around the Web

Car dealers have no shortage of choices when it comes to how to spend their money. The growing need for "smart dollars" to help dealers achieve the highest ROI is making it necessary for stronger data discernment.

We all have the data available to us. Sometimes, there's too much data. It's important to break it down in a way that is meaningful and allows dealers to take actions based upon where the numbers are pointing. This can be in the form of targeting locations, parsing out individual models to focus on through different channels, and putting dollars towards online and offline venues that reach a particular demographic.

An article we read from String Automotive breaks it all down very nicely. As they put it, there are decisions that are made at the macro level and decisions that are made at the micro level. It's not just about picking out the right vendors or putting more or less dollars to different marketing channels. It's about identifying how best to position every dollar spent so that the maximum return on investment can be achieved.

One of the most important things to consider when you're building and enhancing your strategies is that the data allows for decision making on the macro and micro levels. We see trend reports, analytics, and test cases that can influence decisions on both sides of the spectrum.

Dealer no longer have to be in the dark with their advertising. With the right data and an intelligent engine deciphering it, car dealers can know where and how to spend their budgets to get the most for their bucks.

Read more on String Automotive.

Email me when people comment –

You need to be a member of Dealer Bar to add comments!

Join Dealer Bar

RB is now a member of Dealer Bar
matthew wheeler is now a member of Dealer Bar
Mar 23
Simon Leggett shared their blog post on Facebook
Mar 6
Simon Leggett shared their blog post on Facebook
Mar 6
JD Rucker posted a blog post
"The other sites just have too much spam."
That was the complaint that we received most often when discussing with dealers and other vendors about the variety of sites out there that serve the automotive industry. One would have to sift through sale…
Feb 11
John Newber updated their profile
Jan 22
Brad Miller is now a member of Dealer Bar
Nov 10, 2016
Pete Gallego is now a member of Dealer Bar
Oct 28, 2016
Dianne Saunders is now a member of Dealer Bar
Oct 17, 2016
John Newber is now a member of Dealer Bar
Aug 30, 2016
Simon Leggett updated their profile photo
Aug 19, 2016
Simon Leggett posted a blog post
A number of traffic accidents are associated with distracted driving. This includes the use of mobiles which results in severe injuries or even loss of life.The continuous pings on our phones happen to distract us. You feel the urge to attend that m…
Aug 19, 2016