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There are plenty of dealers out there who feel that their current website is not performing up to standards. This is often enhanced by poor customer service, errors, down time, and a "grass is greener" attitude whenever a dealer sees one of their competitors changing to a new platform. We all want what's new. We all want the latest and greatest.

It's possible that a website doesn't necessarily need to be replaced, just improved. This concept is less popular today because of the incredible array of website options available to dealers, but that doesn't mean that fixing or improving a website isn't the right approach. In this article on DrivingSales, we see these perspectives and a third one expounded upon.

The first important point is that almost all dealer websites are either underutilized or incapable of being utilized at a high level. Here on DrivingSales the readership is more aware of this than the general dealership body, but even the people reading this article now have a good chance of falling into this category.

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