Around the Web

adm (3)

Glackin: Domain Authority Shouldn't Be Ignored

One of the worst sins committed by vendors in the automotive industry is that they tend to promote the things they're doing well while bashing the things they aren't doing well (or not doing at all). Domain Authority as it contributes to the overall organic rankings of dealer websites has been shown as a very clear indicator of success and should never be ignored, but that's exactly what many are doing. As Jeff Glackin points out on ADM, this is a mistake.

It’s not a metric to be obsessed with, but why would anyone recommend ignoring any metric, particularly one so universally respected, when it comes to your website? That’s a good question. First let’s cover what Domain Authority is and how it is calculated.

Domain Authority is a third party tool created by Moz, used for scoring your site’s credibility as compared to similar sites in your industry. Since, I also believe that a site worth having is a site worth optimizing, I see it as a very credible resource for gauging the overall health, as it pertains to search. You can download the toolbar here. It’s free.

Read more on ADM.

Read more…

ADM Breaks the 10,000 Member Mark

It's the biggest and one of the oldest automotive social networks still in existence. Now, it's hit a milestone that nobody else (that we know of) has hit in our industry. Automotive Digital Marketing has over 10,000 members.

The site, started in 2007 by Ralph Paglia, has been a top venue for automotive professionals to share ideas, debate hot topics, and network with like-minded pros. It has seen is share of ups and downs over the years, falling into some challenges with companies like TrueCar and Cars.com because of content that was posted on the site, but for the most part everything has flown very nicely for the last 7 years. Now, with over 10k member, it's poised to continue its reign at the top of the heap.

See what others are saying about it on their forum post:

Congratulations to Ralph Paglia and his team of editors! This is a great milestone and demonstrates the type of education and networking that ADM has brought to the industry for the last seven years.

Read more on Automotive Digital Marketing.

Read more…

Customers for Every Department

Customer loyalty is hard to come by these days. Those of us who have been selling cars for long enough remember a time when the majority of customers would work with a single dealership for a long time, perhaps even their whole lives. Those days are behind us to some extent thanks to the internet, but there are things you can do to win those customers back.

In this article on Automotive Digital Marketing by Jon Lamb, he explores some of the options that dealers have in order to try to make their service customers buy cars from them and to have their sales customers get their cars serviced at the dealership.

We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.

Read more on ADM

Read more…
Christy and Christy are now friends
Jun 25
Thomas Ieracitano updated their profile photo
Jun 7
Thomas Ieracitano liked JD Rucker's photo
Jun 7
Thomas Ieracitano updated their profile
Jun 6
Thomas Ieracitano and Christye are now friends
Jun 6
scott frandrup and Christy are now friends
Jun 6
Christy is now a member of Dealer Bar
Jun 6
Christye, Regan and Christy joined Dealer Bar
Jun 6
Nick kljajic is now a member of Dealer Bar
May 4
RB is now a member of Dealer Bar
Apr 22
matthew wheeler is now a member of Dealer Bar
Mar 23
Simon Leggett shared their blog post on Facebook
Mar 6
More…