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automotive digital marketing (2)

Since the dawn of automotive pay-per-click advertising, there has been a question that nobody seems to be able to answer properly. On one hand, you have those who are dead-set on driving everyone who searches for a vehicle to the corresponding inventory pages on the dealership's website, whether it's a search results page or a vehicle details page. On the other side, you have those who are just as adamant about driving visitors to landing pages on or off the website that try to capture a lead or compel a phone call while still giving access to the inventory through a single click. Which is correct?

Perhaps neither is definitively the best practice. Perhaps it's a question of goals and intent and the correct answer depends on multiple factors. Perhaps a diverse methodology is the right approach. In this article on Automotive Digital Marketing, we see this last perspective explained.

Our perspective on the issue adds a third factor that has helped us to come to our own conclusion for clients: visitor intent. The beauty of modern digital advertising is that it allows us to make determinations about website visitors before they even click based upon their source, keywords, and past activity. The key to all of this is following Google's lead based upon their ultimate data set for automotive.

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ADM Breaks the 10,000 Member Mark

It's the biggest and one of the oldest automotive social networks still in existence. Now, it's hit a milestone that nobody else (that we know of) has hit in our industry. Automotive Digital Marketing has over 10,000 members.

The site, started in 2007 by Ralph Paglia, has been a top venue for automotive professionals to share ideas, debate hot topics, and network with like-minded pros. It has seen is share of ups and downs over the years, falling into some challenges with companies like TrueCar and Cars.com because of content that was posted on the site, but for the most part everything has flown very nicely for the last 7 years. Now, with over 10k member, it's poised to continue its reign at the top of the heap.

See what others are saying about it on their forum post:

Congratulations to Ralph Paglia and his team of editors! This is a great milestone and demonstrates the type of education and networking that ADM has brought to the industry for the last seven years.

Read more on Automotive Digital Marketing.

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RB is now a member of Dealer Bar
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matthew wheeler is now a member of Dealer Bar
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Simon Leggett shared their blog post on Facebook
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Simon Leggett shared their blog post on Facebook
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JD Rucker posted a blog post
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John Newber updated their profile
Jan 22
Brad Miller is now a member of Dealer Bar
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Pete Gallego is now a member of Dealer Bar
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Dianne Saunders is now a member of Dealer Bar
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John Newber is now a member of Dealer Bar
Aug 30, 2016
Simon Leggett updated their profile photo
Aug 19, 2016
Simon Leggett posted a blog post
A number of traffic accidents are associated with distracted driving. This includes the use of mobiles which results in severe injuries or even loss of life.The continuous pings on our phones happen to distract us. You feel the urge to attend that m…
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