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Gerardi: Measuring Impact

Often the hardest thing for car dealers to do is get a true understanding of their marketing investment. What's working? What's not? Is it worth the money? Is there a return on investment? Ryan Gerardi tackles this concept on Driving Sales:

With more advertising channels comes more ways to reach potential consumers, but also more complicated analysis to determine if your investment is working. Effectively, your ability to attribute sales to specific marketing initiatives has evolved, but so too have the intricacies.

So where should savvy marketers start?

In marketing, attribution means the tracking of your marketing investment through each stage of path-to-purchase from creating awareness to driving traffic to close. Attribution allows you to understand which elements of your marketing mix were involved in the purchase decision process, and ideally, which were the most effective.

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Ford Hits Silicon Valley Hard

The move towards improving technology in automotive once resided in Tokyo, Detroit, and Stuttgart. Now, more manufacturers are turning to the San Francisco bay area for their latest innovations. Specifically, they're investing into Silicon Valley where the greatest minds in computers often migrate to for the ease of finding jobs willing to pay well for technological talents.

Ford is the latest to invest heavily into capturing Silicon Valley brilliance. As they put it over at Driving Sales News:

The company already has similar research and innovation centers in Dearborn and Aachen, Germany. The facility in Dearborn focuses primarily on advanced electronics, human-machine interface, materials science, and big data and analytics. The center in Germany is focused on next-generation powertrain research, driver-assist technologies and active safety systems.

Read more on Driving Sales News.

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Why #DSES is Awesome

What started as a niche little conference six years ago has turned into one of the premier automotive educational events of the year. Some say that despite being much smaller than NADA, it's actually more rewarding to dealers that attend.

One thing we've always adored about the Driving Sales Executive Summit is the fact that it comes with a constant educational focus. It's not just an event. People can learn throughout the year through their website and communicating with presenters in a way that's different from most conferences.

In this short article on Driving Sales, they detail what the real value of coming to DSES is. If you're not already registered, you should do so now. It's in less than two weeks!

​DrivingSales Executive Summit (DSES) is less than two weeks away. Both dealers and speakers are preparing for the greatest DSES yet. For individuals who are still deciding to attend or who are not familiar with how the conference operates, allow us to provide a high-level overview—as well as a link to a free ebook download.

Read more on Driving Sales.

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matthew wheeler is now a member of Dealer Bar
Thursday
Simon Leggett shared their blog post on Facebook
Mar 6
Simon Leggett shared their blog post on Facebook
Mar 6
JD Rucker posted a blog post
"The other sites just have too much spam."
That was the complaint that we received most often when discussing with dealers and other vendors about the variety of sites out there that serve the automotive industry. One would have to sift through sale…
Feb 11
John Newber updated their profile
Jan 22
Brad Miller is now a member of Dealer Bar
Nov 10, 2016
Pete Gallego is now a member of Dealer Bar
Oct 28, 2016
Dianne Saunders is now a member of Dealer Bar
Oct 17, 2016
John Newber is now a member of Dealer Bar
Aug 30, 2016
Simon Leggett updated their profile photo
Aug 19, 2016
Simon Leggett posted a blog post
A number of traffic accidents are associated with distracted driving. This includes the use of mobiles which results in severe injuries or even loss of life.The continuous pings on our phones happen to distract us. You feel the urge to attend that m…
Aug 19, 2016
Simon Leggett and Amit joined Dealer Bar
Aug 8, 2016
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