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Ford Hits Silicon Valley Hard

The move towards improving technology in automotive once resided in Tokyo, Detroit, and Stuttgart. Now, more manufacturers are turning to the San Francisco bay area for their latest innovations. Specifically, they're investing into Silicon Valley where the greatest minds in computers often migrate to for the ease of finding jobs willing to pay well for technological talents.

Ford is the latest to invest heavily into capturing Silicon Valley brilliance. As they put it over at Driving Sales News:

The company already has similar research and innovation centers in Dearborn and Aachen, Germany. The facility in Dearborn focuses primarily on advanced electronics, human-machine interface, materials science, and big data and analytics. The center in Germany is focused on next-generation powertrain research, driver-assist technologies and active safety systems.

Read more on Driving Sales News.

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The Mustang is Here

After much anticipation, the 2015 Ford Mustang started hitting showrooms across the country last month and is already showing signs of breaking records. There has been so much written about it over the last year that there's really nothing more for us to add, so here's Motortrend's take on the thoroughbred:

This is the first Mustang to ever have an EcoBoost engine. EcoBoost is one of the greatest automotive marketing coups in modern history, pairing the green "eco" name with a direct-injection, turbocharged engine that creates incredible power. God bless all of those hemp-wearing, unshaven people who have demanded more accountability from carmakers. You helped create EcoBoost. Thank you.

Read more on Motortrend.

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Simon Leggett posted a blog post
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