One of the worst sins committed by vendors in the automotive industry is that they tend to promote the things they're doing well while bashing the things they aren't doing well (or not doing at all). Domain Authority as it contributes to the overall organic rankings of dealer websites has been shown as a very clear indicator of success and should never be ignored, but that's exactly what many are doing. As Jeff Glackin points out on ADM, this is a mistake.
It’s not a metric to be obsessed with, but why would anyone recommend ignoring any metric, particularly one so universally respected, when it comes to your website? That’s a good question. First let’s cover what Domain Authority is and how it is calculated.
Domain Authority is a third party tool created by Moz, used for scoring your site’s credibility as compared to similar sites in your industry. Since, I also believe that a site worth having is a site worth optimizing, I see it as a very credible resource for gauging the overall health, as it pertains to search. You can download the toolbar here. It’s free.
Read more on ADM.