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Glackin: Domain Authority Shouldn't Be Ignored

One of the worst sins committed by vendors in the automotive industry is that they tend to promote the things they're doing well while bashing the things they aren't doing well (or not doing at all). Domain Authority as it contributes to the overall organic rankings of dealer websites has been shown as a very clear indicator of success and should never be ignored, but that's exactly what many are doing. As Jeff Glackin points out on ADM, this is a mistake.

It’s not a metric to be obsessed with, but why would anyone recommend ignoring any metric, particularly one so universally respected, when it comes to your website? That’s a good question. First let’s cover what Domain Authority is and how it is calculated.

Domain Authority is a third party tool created by Moz, used for scoring your site’s credibility as compared to similar sites in your industry. Since, I also believe that a site worth having is a site worth optimizing, I see it as a very credible resource for gauging the overall health, as it pertains to search. You can download the toolbar here. It’s free.

Read more on ADM.

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There are plenty of dealers out there who feel that their current website is not performing up to standards. This is often enhanced by poor customer service, errors, down time, and a "grass is greener" attitude whenever a dealer sees one of their competitors changing to a new platform. We all want what's new. We all want the latest and greatest.

It's possible that a website doesn't necessarily need to be replaced, just improved. This concept is less popular today because of the incredible array of website options available to dealers, but that doesn't mean that fixing or improving a website isn't the right approach. In this article on DrivingSales, we see these perspectives and a third one expounded upon.

The first important point is that almost all dealer websites are either underutilized or incapable of being utilized at a high level. Here on DrivingSales the readership is more aware of this than the general dealership body, but even the people reading this article now have a good chance of falling into this category.

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