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The car business has always been one that is very insulated. Many of the promotions that happen at companies are either internal or from other companies in the business. Most dealers promote from within as well and many of the general managers and owners of dealerships started off on the sales floor or in the make-ready department.

There's an exception to this trends. Automotive marketing vendors tend to pull talent from the outside. A lot of companies start as non-automotive marketing vendors and either branch off automotive departments or form entire new companies, filling the talent roster from top to bottom with non-automotive people. This should change.

In an article on Driving Sales by Tyson Madliger, we explore the idea that the majority of talent brought into an automotive vendor should come from the dealership level itself.

Things have changed. A valid argument can be made that the car business is the most savvy industry that's not based in Silicon Valley and that we're trendsetters for digital marketing practices. It's not just the vendors doing the innovating anymore. Anyone who has been to a Driving Sales Executive Summit knows that the best ideas come from dealers.

Read more on Driving Sales.

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