If you've been in the car business for long enough, you've probably seen the changes that have been happening to the way people buy cars. Thanks to the internet, people are armed with more knowledge about the vehicles and the dealerships that sell them. This can be a bad thing, but it can also be a tremendously great thing when a dealership embraces the changes and empowers their team to do the same.
In this article on AutoSuccess by Joe Clementi, he breaks down the modern process and offers tips to dealers to not only cope with the way the business is today, but to thrive in it.
The consumers' destination is determined by several elements up to and including dealership customer service ratings and customer-written reviews. Once the dealership becomes a destination, the dealership experience, and not just price indicators alone, will be the final denominator.
Read more on AutoSuccess.