Best Practice Articles

Very few things have truly amazed me about marketing over the last few years. It's not that I'm jaded or pompous. It's that everything usually seems to fall into a plan or trend that is relatively predictable and that creates easy adjustments if you have a powerful base to your initial strategies.

Two things that do amaze me are both readily present in the automotive marketing product sphere. One of those things is a positive: dealers have expanded their own understanding of digital marketing best practices at a rate that is much faster than the recent past. Today's dealers are much savvier today compared to a year ago. In previous years, the advancements were less pronounced.

The other thing that amazes me is not a positive. There are still plenty of vendors out there promoting concepts, products, and services that are utterly obsolete. I totally understand the need to promote what you have available to you, but at some point you need to fix the problems or discontinue the "best practice" that is leading dealers astray. A case in point happened just last month when a client was showing me a report card from their website vendor. The things they were calling into question about our SEO practices were comical at first. They were promoting syndicating OEM content and reviews on the website to improve SEO. They were promoting Foursquare checkins. They even wanted a little keyword stuffing mixed in.

I'm not going to drag this out. In fact, I just deleted six or seven paragraphs of ranting. This isn't the venue to rip on other vendors. Instead, I'm going to focus on the right way to do it. Here's a video we put out last week that describes our concepts, philosophies, and strategies surrounding SEO. I didn't make the video with the intention of pointing to this subject, but it works.

Check the expiration dates. They aren't hard to find, but it takes more than listening to any one vendor to find the answers. Check the blogosphere. Call an expert. Reach out to us. We keep our ears to the ground for modern marketing practices.

Activity

JD Rucker and Christy are now friends
12 hours ago
Dealer Bar via Facebook

...let’s take a look at some of the changes that did take place for Ram in 2017 and highlight them for you.

Ram is Experiencing the Calm Before the Storm - eCar Brief

ecarbrief.com

For…

Christy and Christy are now friends
Jun 25
Dealer Bar via Facebook

Is Porsche Being Stingy? http://wp.me/p5voRH-lv

Timeline Photos

Thomas Ieracitano updated their profile photo
Jun 7
Thomas Ieracitano liked JD Rucker's photo
Jun 7
Thomas Ieracitano updated their profile
Jun 6
Thomas Ieracitano and Christye are now friends
Jun 6
scott frandrup and Christy are now friends
Jun 6
Christy is now a member of Dealer Bar
Jun 6
Christye, Regan and Christy joined Dealer Bar
Jun 6
Nick kljajic is now a member of Dealer Bar
May 4
RB is now a member of Dealer Bar
Apr 22
matthew wheeler is now a member of Dealer Bar
Mar 23
Simon Leggett shared their blog post on Facebook
Mar 6
Simon Leggett shared their blog post on Facebook
Mar 6
More…