Best Practice Articles

Very few things have truly amazed me about marketing over the last few years. It's not that I'm jaded or pompous. It's that everything usually seems to fall into a plan or trend that is relatively predictable and that creates easy adjustments if you have a powerful base to your initial strategies.

Two things that do amaze me are both readily present in the automotive marketing product sphere. One of those things is a positive: dealers have expanded their own understanding of digital marketing best practices at a rate that is much faster than the recent past. Today's dealers are much savvier today compared to a year ago. In previous years, the advancements were less pronounced.

The other thing that amazes me is not a positive. There are still plenty of vendors out there promoting concepts, products, and services that are utterly obsolete. I totally understand the need to promote what you have available to you, but at some point you need to fix the problems or discontinue the "best practice" that is leading dealers astray. A case in point happened just last month when a client was showing me a report card from their website vendor. The things they were calling into question about our SEO practices were comical at first. They were promoting syndicating OEM content and reviews on the website to improve SEO. They were promoting Foursquare checkins. They even wanted a little keyword stuffing mixed in.

I'm not going to drag this out. In fact, I just deleted six or seven paragraphs of ranting. This isn't the venue to rip on other vendors. Instead, I'm going to focus on the right way to do it. Here's a video we put out last week that describes our concepts, philosophies, and strategies surrounding SEO. I didn't make the video with the intention of pointing to this subject, but it works.

Check the expiration dates. They aren't hard to find, but it takes more than listening to any one vendor to find the answers. Check the blogosphere. Call an expert. Reach out to us. We keep our ears to the ground for modern marketing practices.


Nick kljajic is now a member of Dealer Bar
May 4
RB is now a member of Dealer Bar
Apr 22
matthew wheeler is now a member of Dealer Bar
Mar 23
Simon Leggett shared their blog post on Facebook
Mar 6
Simon Leggett shared their blog post on Facebook
Mar 6
JD Rucker posted a blog post
"The other sites just have too much spam."
That was the complaint that we received most often when discussing with dealers and other vendors about the variety of sites out there that serve the automotive industry. One would have to sift through sale…
Feb 11
John Newber updated their profile
Jan 22
Brad Miller is now a member of Dealer Bar
Nov 10, 2016
Pete Gallego is now a member of Dealer Bar
Oct 28, 2016
Dianne Saunders is now a member of Dealer Bar
Oct 17, 2016
John Newber is now a member of Dealer Bar
Aug 30, 2016
Simon Leggett updated their profile photo
Aug 19, 2016
Simon Leggett posted a blog post
A number of traffic accidents are associated with distracted driving. This includes the use of mobiles which results in severe injuries or even loss of life.The continuous pings on our phones happen to distract us. You feel the urge to attend that m…
Aug 19, 2016
Simon Leggett and Amit joined Dealer Bar
Aug 8, 2016
Dealer Bar via Facebook

The job of mining was always filled with the challenge of transporting the mineral yield down the mountain. In spite of the mineral richness of the Bradshaw Mountains, Crown King and other surrounding mines didn’t exactly pan out in terms…

Larisa Bedgood commented on Tyson Madliger's blog post What is ROI to You?
"Agreed - tracking the ROI of marketing campaigns can be a tricky subject. Especially when it is hard to trace blog posts and social media marketing to conversions then to sales. Prospects can hear about your company through a post then call-in, whic…"
May 5, 2016