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marketing (12)

One of the things that I do now more than ever is listen to other vendors pitch their products. I hope this post doesn't scare any of them from reaching out to us; don't worry, I'm not naming names. I'm focused on a particular practice, not the practitioners.

The practice I'm talking about has many faces.…

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Let Your Content Tell Your Dealership's Story

When you talk to most dealers and vendors about content, the standard strategy revolves around cars, inventory, and organic search rankings. This is a strategy that misses so many levels of true content marketing that one article can't do it justice. Here, we'll just focus on the story aspect of content…

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5 Things I would Do if I Owned a Dealership

It's a question that comes up around half the time. When I'm consulting with dealers, some of them want to know about the things that I work on from the vendor side such as content, search, and social. Others want me to invoke my past dealership experience and apply what I've learned in the digital…

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The Three Components of Automotive SEO

Humans prefer to keep things simple in most circumstances. There are exceptions, some of which include politics, religion, and automotive search engine optimization. Somehow, the last on the list has made it into the consciousness of both vendors and dealers as being much more complicated than it really…

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If you're like most general managers, sales managers, eCommerce directors, and internet managers at car dealerships, you have no shortage of reports to go over on a regular basis. Vendors are sending reports. The OEMs are sending reports. The district is sending reports. Sometimes they say the…

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