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seo (4)

Consolidation vs Expansion for Dealer Group Websites

We've had some questions coming our way in recent weeks about the proper strategy for small- to medium-sized dealers groups and their websites. Is it better to follow the lead of the bigger companies like AutoMax and Penske who are expanding their web presence with more websites, or should groups…

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Let Your Content Tell Your Dealership's Story

When you talk to most dealers and vendors about content, the standard strategy revolves around cars, inventory, and organic search rankings. This is a strategy that misses so many levels of true content marketing that one article can't do it justice. Here, we'll just focus on the story aspect of content…

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The Three Components of Automotive SEO

Humans prefer to keep things simple in most circumstances. There are exceptions, some of which include politics, religion, and automotive search engine optimization. Somehow, the last on the list has made it into the consciousness of both vendors and dealers as being much more complicated than it really…

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You Don't Need to be an SEO Guru to Track SEO Progress

Have you ever sat on a call with an SEO company and felt like they were talking gibberish to you? In most cases, it's not that their trade is so complex that you need a PhD in Geekiness to get it. It's that they're trying to confuse you with complicated talking points so you don't look at the real metrics that…

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