Blog

social media (15)

What is ROI to You?

ROI or return on investments is one of the biggest hot-button issues in social media management relationships.  Some social media managers say that ROI can’t be a goal, while other claim their services offer immediate ROI.  So what’s the truth?  The truth is, ROI is a tricky subject.  No two companies…

Read more…

Consolidation vs Expansion for Dealer Group Websites

We've had some questions coming our way in recent weeks about the proper strategy for small- to medium-sized dealers groups and their websites. Is it better to follow the lead of the bigger companies like AutoMax and Penske who are expanding their web presence with more websites, or should groups…

Read more…

Let Your Content Tell Your Dealership's Story

When you talk to most dealers and vendors about content, the standard strategy revolves around cars, inventory, and organic search rankings. This is a strategy that misses so many levels of true content marketing that one article can't do it justice. Here, we'll just focus on the story aspect of content…

Read more…

5 Things I would Do if I Owned a Dealership

It's a question that comes up around half the time. When I'm consulting with dealers, some of them want to know about the things that I work on from the vendor side such as content, search, and social. Others want me to invoke my past dealership experience and apply what I've learned in the digital…

Read more…

There has been a lot of hoopla over the last few days about the apparent death of organic reach on social media for businesses. The idea that has been floating around is that posts that appear to be ads are no longer going to get much exposure without ad dollars behind them. This is hitting the…

Read more…

Han Solo got the glory. He got the attention. He even got the Princess. He couldn't have done any of these things without Chewbacca. Chewie was the ultimate sidekick with the muscle, skills, and loyalty that made his friend shine.

The same thing can be said about "dark posts" on Facebook. Better…

Read more…

When I listen to most social media gurus, particularly in the automotive industry, I hear a lot about how branding, PR, and communication are the goals of social media. This is not correct.

Don't get me wrong. They are all great benefits that occur when you properly manage your social media, but…

Read more…
RB is now a member of Dealer Bar
Saturday
matthew wheeler is now a member of Dealer Bar
Mar 23
Simon Leggett shared their blog post on Facebook
Mar 6
Simon Leggett shared their blog post on Facebook
Mar 6
JD Rucker posted a blog post
"The other sites just have too much spam."
That was the complaint that we received most often when discussing with dealers and other vendors about the variety of sites out there that serve the automotive industry. One would have to sift through sale…
Feb 11
John Newber updated their profile
Jan 22
Brad Miller is now a member of Dealer Bar
Nov 10, 2016
Pete Gallego is now a member of Dealer Bar
Oct 28, 2016
Dianne Saunders is now a member of Dealer Bar
Oct 17, 2016
John Newber is now a member of Dealer Bar
Aug 30, 2016
Simon Leggett updated their profile photo
Aug 19, 2016
Simon Leggett posted a blog post
A number of traffic accidents are associated with distracted driving. This includes the use of mobiles which results in severe injuries or even loss of life.The continuous pings on our phones happen to distract us. You feel the urge to attend that m…
Aug 19, 2016
More…