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Reviving DealerBar

"The other sites just have too much spam."

That was the complaint that we received most often when discussing with dealers and other vendors about the variety of sites out there that serve the automotive industry. One would have to sift through sales pitches and direct spam just to get to a few hidden gems of good content. We decided to build DealerBar as a place with proper moderation that allowed us to make sure only the best content reached its pages.

Things changed. The other sites started getting their acts together, so the need for DealerBar evaporated just as quickly as we were able to build it. The site fell off our radar... and everyone else's. This, as it turns out, was a huge mistake. Today, the same sites that had stepped up their content have, over the last year and half, been engulfed once again by an onslaught of spam. It appeared that our decision to let DealerBar fade away was extremely premature.

Today, we're looking to revive and revitalize the site. The need is even greater now than it was when we first launched it. We know this now.

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