ROI Comes in Two Forms for Car Dealers on Social Media

There's one type of return on investment that most car dealers seem to be focused on. There's another form that seems to be totally missed. In this growth market, ask yourself one question: "Why not both?"

The part that is really starting to hit home and become a bigger priority in the automotive industry is the branding component. Dealers are putting effort into making sure that they're putting out the type of content that can get them attention, reiterate their status in the community as an automotive resource, and highlight what the dealership is doing for people, charities, and the local area. This component is important and I would never tell a dealer to let it go, but here's the thing. It's not the most important component. Getting your brand out there and keeping your name at the top of mind for consumers when they're ready to buy a car is absolutely a worthy effort, but there's another side.

As we've discussed in the past, there's tangible return on investment in the form of driving car shoppers to your website through social media. We've seen clients realizing that Facebook's targeted Polk data, custom audiences, and dark posts combine to drive hundreds, even thousands of in-market buyers to the right pages on their websites. We've seen them increase sales, set records, and achieve better profits as a whole.

Why is this not used more often? Why aren't ad agencies and other vendors pushing this imperative aspect of social media? Why are dealers spending $3-$5 (or more) per unique visitor when they could be spending $1-$2 each? These are good questions and there's a great, albeit unfortunate, answer to all of these. It's time consuming and manual. If you want to turn an ad agency or bulk automotive vendor off on a product, tell them that they'll have to invest manual effort into the product and it's certain to get pushed to the side.

We're proud to provide both ROI components to our clients. Isn't it about time that you contact us about it?

Email me when people comment –

You need to be a member of Dealer Bar to add comments!

Join Dealer Bar

Nick kljajic is now a member of Dealer Bar
May 4
RB is now a member of Dealer Bar
Apr 22
matthew wheeler is now a member of Dealer Bar
Mar 23
Simon Leggett shared their blog post on Facebook
Mar 6
Simon Leggett shared their blog post on Facebook
Mar 6
JD Rucker posted a blog post
"The other sites just have too much spam."
That was the complaint that we received most often when discussing with dealers and other vendors about the variety of sites out there that serve the automotive industry. One would have to sift through sale…
Feb 11
John Newber updated their profile
Jan 22
Brad Miller is now a member of Dealer Bar
Nov 10, 2016
Pete Gallego is now a member of Dealer Bar
Oct 28, 2016
Dianne Saunders is now a member of Dealer Bar
Oct 17, 2016
John Newber is now a member of Dealer Bar
Aug 30, 2016
Simon Leggett updated their profile photo
Aug 19, 2016