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When I listen to most social media gurus, particularly in the automotive industry, I hear a lot about how branding, PR, and communication are the goals of social media. This is not correct.

Don't get me wrong. They are all great benefits that occur when you properly manage your social media, but…

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Call it "rant mode" if you'd like. Lately, I've been posting more and more about what needs to be improved in our industry and that's not likely to stop any time soon.

As we hit the fall conference season, there are some extremely exciting things happening at our company. As we walk the various…

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You Don't Need to be an SEO Guru to Track SEO Progress

Have you ever sat on a call with an SEO company and felt like they were talking gibberish to you? In most cases, it's not that their trade is so complex that you need a PhD in Geekiness to get it. It's that they're trying to confuse you with complicated talking points so you don't look at the real metrics that…

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There are several things that have been accelerating in the world of vehicle advertising that should have many dealers alarmed. It's no longer just the car buyers and the consumer advocacy groups that need to concern you. It's also the US government that's coming down on dealers.

The FTC has started cracking…

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We've all failed the car business to some extent. Some have failed more than others. Automotive vendors are tasked with helping to improve lead generation for dealers.Where the failure comes into play is that the changing world of digital marketing does not appreciate stagnancy. Unfortunately, a lot of…

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Social media has been on a steady rise as a valid service in automotive since 2009. Old companies add social media services to their offerings. New companies that specialize in social media continue to pop up. Dealers do not lack choices in this important arena.

Reputation management…

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If you're like most dealers, you have one company putting the content on your website, someone at the dealership or elsewhere posting to your blog, someone else making videos, other people putting out your display ads, another company handling your direct mail message, someone scripting your…

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Twice a year, successful dealers and vendors who are "in the know" spend three days in automotive digital marketing educational euphoria at the Internet Sales 20 Group. What started as a nice regional event with a few dozen attendees has grown to become a national powerhouse with over 200…

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The importance of landing pages on car dealer websites cannot be understated, yet we see that so many pages are not properly optimized to function on mobile devices. It's extremely important to take mobile into consideration with everything that has to do with digital marketing. In fact, if a dealership were…

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Thomas Ieracitano updated their profile photo
Jun 7
Thomas Ieracitano liked JD Rucker's photo
Jun 7
Thomas Ieracitano updated their profile
Jun 6
Thomas Ieracitano and Christye are now friends
Jun 6
scott frandrup and Christy are now friends
Jun 6
Christy is now a member of Dealer Bar
Jun 6
Christye, Regan and Christy joined Dealer Bar
Jun 6
Nick kljajic is now a member of Dealer Bar
May 4
RB is now a member of Dealer Bar
Apr 22
matthew wheeler is now a member of Dealer Bar
Mar 23
Simon Leggett shared their blog post on Facebook
Mar 6
Simon Leggett shared their blog post on Facebook
Mar 6
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