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When I listen to most social media gurus, particularly in the automotive industry, I hear a lot about how branding, PR, and communication are the goals of social media. This is not correct.

Don't get me wrong. They are all great benefits that occur when you properly manage your social media, but…

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Call it "rant mode" if you'd like. Lately, I've been posting more and more about what needs to be improved in our industry and that's not likely to stop any time soon.

As we hit the fall conference season, there are some extremely exciting things happening at our company. As we walk the various…

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You Don't Need to be an SEO Guru to Track SEO Progress

Have you ever sat on a call with an SEO company and felt like they were talking gibberish to you? In most cases, it's not that their trade is so complex that you need a PhD in Geekiness to get it. It's that they're trying to confuse you with complicated talking points so you don't look at the real metrics that…

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There are several things that have been accelerating in the world of vehicle advertising that should have many dealers alarmed. It's no longer just the car buyers and the consumer advocacy groups that need to concern you. It's also the US government that's coming down on dealers.

The FTC has started cracking…

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We've all failed the car business to some extent. Some have failed more than others. Automotive vendors are tasked with helping to improve lead generation for dealers.Where the failure comes into play is that the changing world of digital marketing does not appreciate stagnancy. Unfortunately, a lot of…

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Social media has been on a steady rise as a valid service in automotive since 2009. Old companies add social media services to their offerings. New companies that specialize in social media continue to pop up. Dealers do not lack choices in this important arena.

Reputation management…

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If you're like most dealers, you have one company putting the content on your website, someone at the dealership or elsewhere posting to your blog, someone else making videos, other people putting out your display ads, another company handling your direct mail message, someone scripting your…

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Twice a year, successful dealers and vendors who are "in the know" spend three days in automotive digital marketing educational euphoria at the Internet Sales 20 Group. What started as a nice regional event with a few dozen attendees has grown to become a national powerhouse with over 200…

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The importance of landing pages on car dealer websites cannot be understated, yet we see that so many pages are not properly optimized to function on mobile devices. It's extremely important to take mobile into consideration with everything that has to do with digital marketing. In fact, if a dealership were…

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RB is now a member of Dealer Bar
Apr 22
matthew wheeler is now a member of Dealer Bar
Mar 23
Simon Leggett shared their blog post on Facebook
Mar 6
Simon Leggett shared their blog post on Facebook
Mar 6
JD Rucker posted a blog post
"The other sites just have too much spam."
That was the complaint that we received most often when discussing with dealers and other vendors about the variety of sites out there that serve the automotive industry. One would have to sift through sale…
Feb 11
John Newber updated their profile
Jan 22
Brad Miller is now a member of Dealer Bar
Nov 10, 2016
Pete Gallego is now a member of Dealer Bar
Oct 28, 2016
Dianne Saunders is now a member of Dealer Bar
Oct 17, 2016
John Newber is now a member of Dealer Bar
Aug 30, 2016
Simon Leggett updated their profile photo
Aug 19, 2016
Simon Leggett posted a blog post
A number of traffic accidents are associated with distracted driving. This includes the use of mobiles which results in severe injuries or even loss of life.The continuous pings on our phones happen to distract us. You feel the urge to attend that m…
Aug 19, 2016
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