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Let Your Content Tell Your Dealership's Story

When you talk to most dealers and vendors about content, the standard strategy revolves around cars, inventory, and organic search rankings. This is a strategy that misses so many levels of true content marketing that one article can't do it justice. Here, we'll just focus on the story aspect of content…

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21st Century Word of Mouth

Amy has just graduated from college and she is looking to buy a pre-owned BMW but, she has no idea which model or where she should go to purchase it. She posts on her Facebook page that she is looking for a car and asks her friends if they know which she should buy and from where. Her friend Mike comments;…

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5 Things I would Do if I Owned a Dealership

It's a question that comes up around half the time. When I'm consulting with dealers, some of them want to know about the things that I work on from the vendor side such as content, search, and social. Others want me to invoke my past dealership experience and apply what I've learned in the digital…

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There has been a lot of hoopla over the last few days about the apparent death of organic reach on social media for businesses. The idea that has been floating around is that posts that appear to be ads are no longer going to get much exposure without ad dollars behind them. This is hitting the…

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Before anyone condemns me for throwing stones at other vendors, you should know that they're not doing what I'm about to talk about for bad reasons. In fact, they believe they're doing the right thing. Unfortunately, it's not what's best for dealers, customers, or anyone else.

The thing that many vendors…

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Dealership Culture Starts at the Top

We've all heard the sayings or read the articles about how company culture starts at the top. Companies like Apple, Zappos, and Amazon have been the subject of case studies that demonstrate how leadership at the upper echelon can translate into happier and more productive employees at every level of the…

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The Three Components of Automotive SEO

Humans prefer to keep things simple in most circumstances. There are exceptions, some of which include politics, religion, and automotive search engine optimization. Somehow, the last on the list has made it into the consciousness of both vendors and dealers as being much more complicated than it really…

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