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Process AND Leads Should be the Focus

Twice in the last year, we've heard debates at conferences about which to do first, develop a proper process or generate more leads. It always comes down to the process people talking about burning through leads and the lead people saying that more opportunities can supersede bad processes. My question: why not…

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Reputation management has become an extremely important aspect of online marketing for car dealers. As more people turn to reviews to determine where they're going to take their business, it's becoming increasingly important to keep a good flow of positive reviews going on the various reputation…

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If you're like most general managers, sales managers, eCommerce directors, and internet managers at car dealerships, you have no shortage of reports to go over on a regular basis. Vendors are sending reports. The OEMs are sending reports. The district is sending reports. Sometimes they say the…

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The war over automotive website platforms has been hot for some time. Providers who offer responsive swear by it. Those who don't swear at it. There's a fallacy of an argument circulating about responsive websites that dealers need to know.

One of the primary arguments against responsive…

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One of the things that I hear regularly from dealers is that their real need is to drive more traffic to their website. They feel that if they get more traffic, they'll sell more cars, and they're mostly right. Getting more shoppers in front of your inventory is extremely important, but don't let…

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Han Solo got the glory. He got the attention. He even got the Princess. He couldn't have done any of these things without Chewbacca. Chewie was the ultimate sidekick with the muscle, skills, and loyalty that made his friend shine.

The same thing can be said about "dark posts" on Facebook. Better…

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It's easy for car dealers to get wrapped up in the "techniques" and "strategies" associated with online reputation. That particular segment of the automotive digital marketing arena is growing and extremely important in the digital age. However, no strategy or technique can replace the…

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The internet killed the car business. Then, it built it right back up. We live in a world of retail transparency, shopping from the couch, and uber-competitiveness. Shoppers have the ability to get great deals every time they shop for a car and that has translated into a major shift in the way they're…

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The Responsive Revolution is Already Happening

Whether you went to any of the recent automotive conferences or if you've been on the hunt for a new dealer website provider, chances are that you've heard about the future rollouts of responsive website design platforms that are coming to the automotive industry in the coming months. Some are saying they'll…

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Christy and Christy are now friends
Sunday
Thomas Ieracitano updated their profile photo
Jun 7
Thomas Ieracitano liked JD Rucker's photo
Jun 7
Thomas Ieracitano updated their profile
Jun 6
Thomas Ieracitano and Christye are now friends
Jun 6
scott frandrup and Christy are now friends
Jun 6
Christy is now a member of Dealer Bar
Jun 6
Christye, Regan and Christy joined Dealer Bar
Jun 6
Nick kljajic is now a member of Dealer Bar
May 4
RB is now a member of Dealer Bar
Apr 22
matthew wheeler is now a member of Dealer Bar
Mar 23
Simon Leggett shared their blog post on Facebook
Mar 6
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