The 2024 Toyota Tacoma Makes a Celebrity Appearance

The Toyota Tacoma got a redesign for 2024, and the automaker is celebrating its launch with a Super Bowl LVIII ad. Enjoy the Super Bowl, then head to a Toyota dealer to check out the new design.

Toyota Shows Off Its All-New Tacoma in Super Bowl LVIII Advertisement

With Toyota’s recent announcement that it has become an Official Automotive Partner of the NFL, it should come as no surprise that the automaker will be showing off its products during Super Bowl LVIII. Drivers will still be thrilled by the Tacoma’s ad spot.

The partnership is a match made in heaven. After all the Super Bowl is the most-watched event on American television, and the Tacoma is one of America’s favorite trucks. While the Super Bowl is a once-a-year event, drivers can see the Tacoma any day at their local Toyota dealer.

What to Expect from the Ad Spot

Called “Dareful Handle,” Toyota’s Super Bowl ad spot will air in the first position of the third commercial break in the third quarter. Created by Saatchi & Saatchi in partnership with Le Truc, the ad was directed by Tarsem Singh.

In the spot, the all-new 2024 Toyota Tacoma takes its driver and passengers on thrilling off-road adventures. The 30-second clip highlights a range of emotions, showing intrepid adventurers experiencing an exhilarating ride.

Viewers should be on the lookout for this ad, not because it has anything special in the way of acting, but because it represents what they can expect from the new Tacoma. According to the director, the actors’ reactions were more or less live and did not require coaching.

The great thing about this ad is that viewers can act on it immediately. The 2024 Toyota Tacoma is already available at their Toyota dealer. That means football fans will have plenty to do to keep occupied once the season ends since they can hit the trails in their new Tacomas immediately.

The New Tacoma Is Getting Plenty of Press

The “Dareful Handle” Super Bowl spot won’t be the first most viewers have heard about the 2024 Toyota Tacoma. Even if they haven’t made it to the Toyota dealer to check it out for themselves yet, most viewers will have gotten some sneak peeks.

In Las Vegas, Toyota is bringing brand enthusiasts a multi-faceted advertising experience. Fans will likely have noticed out-of-home postings, bespoke taxi tops, and other 2024 Tacoma campaign spots.

Toyota’s new 2024 Tacoma campaign spots also launched on February 5. Fans of the popular mid-size pickup can check them out online.

Why Is Everyone So Excited?

There’s more to the excitement surrounding the 2024 Toyota Tacoma than artful advertising. This truck has dominated the mid-size pickup segment for years, and the latest redesign brings it fully into the modern era, daring competitors to keep up.

The new Toyota Tacoma isn’t just an exemplar of quality, durability, and reliability. It features all the latest modern technology, a more rugged styling, and fully off-road-ready trim levels that will let drivers who already work hard play even harder.

Some versions of the new Tacoma also feature the i-FORCE MAX 2.4L Turbo hybrid powertrain. The switch to a hybrid truck offers drivers more power in addition to greater efficiency, generating 326 hp and 465 lb-ft of torque. Check them out at the Toyota dealer as they are released.


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